I wrote this ebook to inform my tale and to inspire marketers in pursuing their desires. a part of its contents facilities at the tale of the way i began, grew and at last bought my high-tech enterprise in Silicon Valley. I interrupt the narrative in different areas to pause and talk about correct subject matters for marketers resembling acquiring investment, hiring salespeople, or engaged on creating a pleasurable go out happen.

At the time this ebook is being released, the Silicon Valley spirit facilities on severe festival and the view that failure is the one replacement to global domination. not just is that this a fallacy, yet such pondering is a definite recipe for disappointment and waste of fine rules in addition to in all likelihood reliable companies, and absolutely the current booklet holds the exact opposite view.

It is kind of attainable to create a winning high-tech company of an inexpensive dimension that might allure worthwhile suitors, and doubtless could be hugely ecocnomic by itself to boot. My good fortune doesn't have the dimensions or the scope accomplished by way of the large Silicon Valley moguls, and so be it. It permits me despite the fact that not to fear concerning the subsequent paycheck any time now or within the future.

I got here to Silicon Valley as an entrepreneur and a cultural transplant, somebody knowledgeable in machine technological know-how and programming, yet now not in enterprise. So I discovered via adventure the issues that each high-tech entrepreneur should still comprehend if she or he has a very good, unique proposal, and wish to make the most of bringing it to undefined.

My thought used to be new on the time. whilst i began out, you couldn't get real-time site visitors mapping on television—something we now take with no consideration. It’s an actual and visually pleasing instrument that offers the power to flee an undesirable site visitors glitch, as a result of whatever from a hurricane to a highway spill. site visitors mapping units in our cars and site visitors information stories on tv use this expertise to teach colourful site visitors images that adjust immediately earlier than our eyes. three-d (3D) snap shots in real-time depend upon loads of numerical data—which is and used to be my distinctiveness. i thought i may give you the expertise to enhance site visitors reporting, and that i did.

My luck didn't keep on with the common direction of recent tech company ventures, which makes me a Silicon Valley nonconformist, of sorts—partially by way of cause, and in part accidentally. I did a few lovely fascinating issues that labored good for me, and some issues that didn't. This ebook is my try to support different excessive tech marketers stay away from the typical pitfalls and traps which may get within the approach of being a hit in Silicon Valley. since it rather is feasible to be successful, with out inevitably growing the subsequent Facebook.